Drive-in Movie Theater Revival

Photo and Text by Seth Dochter

July 2020

When concerns over the spread of the coronavirus caused the cancellation of mass gatherings, theaters and arenas were forced to close. But, that didn’t put a total end to entertainment. As summer approached, classic drive-in theaters reopened their gates for the season and new pop-up drive-in events took shape.

While various outdoor and drive-in theater experiments date back to as early as 1910, the iconic drive-in movie theater as we know it was created in 1932 by chemical company magnate, Richard M. Hollingshead, Jr., who nailed a screen to some trees in his backyard and started experimenting with projectors and speakers in his driveway. In May 1933 he was awarded a patent for his invention and the following month he opened a drive-in theater in Camden, New Jersey.

Pennsylvanians were quick to embrace the idea. Shankweiler’s Drive-in in Orefield (Lehigh County), opened the following year. The fact that Shankweiler’s is still in business earns it the title of America’s oldest drive-in. (Opening night has been delayed since Lehigh will be one of the last counties to re-open.) With 26 other locations still operating around Pennsylvania, the state has the second-highest number of operating drive-ins in the U.S. – behind New York (with 28).

The height of the drive-in era came in the 1950s and ‘60s. As their popularity spread across the nation, drive-ins became very attractive to families looking for a night out. Many theaters offered playgrounds and even bottle warmers and diaper vending machines to their patrons. Their snack bars offered menus that could rival restaurants. Tickets were sold on a per-vehicle basis and most drive-ins offered double features, even dusk-to-dawn extravaganzas.

At their peak, there were more than 4,100 drive-ins in the United States. However, because drive-ins present unique operational problems and are subject to the whims of nature, their longevity was doomed. Additionally, the rise of home-entertainment options contributed to the decline of drive-ins. As a result, nearly 85% of drive-in theaters have closed since the 1970s. The last drive-in theater in Lancaster County was the Columbia Drive-in, which permanently closed its gates in 2005.

That’s not to say you can’t experience a traditional drive-in. Nearby, you’ll find Haar’s Drive-in (Dillsburg, York County, dating to 1952) and the Sky-Vu Drive-in (Lykens, Dauphin County, dating to 1948). 

Because of the pandemic, a few newcomers have emerged on the local scene, including businesses that were forced to adapt. This summer, Spring House Brewing Co., Mount Hope Estate & Winery and Penn Cinema will be hosting pop-up drive-in theaters. Check with each for details. 

Of course, there’s always your own backyard – internet sites have jumped on the trend and are stocked with screens, projectors, sound systems, popcorn machines and anything else you might need to create an outdoor theater. 

Leave a Reply

Your email address will not be published. Required fields are marked *

THE LATEST IN LANCASTER